UX Strategy: How to Devise Innovative Digital Products that People Want by Jaime Levy EPUB & PDF – eBook Details Online
- Status: Available for Free Download
- Author: Jaime Levy
- Publish Date: June 1, 2015
- Language: English
- Format: PDF
- Size: 27.7 MB
- Pages: 312
- Price: Free
What Is UX Strategy?
I’ve seen the needle and the damage done,
a little part of it in everyone.
—NEIL YOUNG (1972)
A few years ago, a highly successful software engineer became
an entrepreneur because he had a problem—someone he loved needed
treatment for a drug addiction. He embarked on a daunting journey
that millions of Americans face each year—to find appropriate care at
a reputable facility. However, the road was filled with uncertainty and
pain points; there was no price transparency, no centralized place to
research the facilities with unbiased reviews, and scads of liars running overpriced facilities while preying on desperate people just like
him. But during the course of his research, he discovered that reputable treatment centers also struggled with certain things: they constantly had empty beds; they had difficulty sifting through referrals
for appropriate patients; and it was a hassle to collect payments from
insurance companies. At the end of his journey, the software engineer
saw the opportunity to embark on a different kind of adventure. He
could solve a market problem and at the same time help people with a
personal problem about which he was very passionate. That’s how his
startup was born; his idea to connect the right patients with the right
kind of treatment centers through an online interface.
Because his product had the potential to disrupt the marketplace,*
he
was able to gather a solid team and get investment capital. He developed relationships with reputable rehabilitation facilities. He developed a database for matching empty beds with the people who needed
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